Learning Module Outcomes
Upon completion of this learning module, you should be able to:
•
•
•
•
Explain the relationship between the CMO and the corporate finance function.
Illustrate how to apply investment decision rules to the decision-making process.
Differentiate the cost of different strategies to provide capital.
Incorporate biblical and ethical principles into the responsibility of the CMO for financial
performance.
Introduction and Alignment
In Learning Module: Financial Leadership and Management, you will learn more about the
different types of firms and the finance manager’s role in the organization that will give you
insight into how marketing managers can effectively interact with the finance team.
You will also be introduced to decision-making rules and explore the calculation and application
of Net Present Value and Internal Rate of Return. Both frameworks are supported by the time
value of money. The Net Present Value and Internal Rate of Return are used to make decisions
between competing projects that might differ in scale or time frame. This module explores how
leaders and managers evaluate projects with different resources requirements when resources are
limited.
Resources
•
Modules:
o Functional Areas of Business
o Sole Proprietorships
o Limited Liability Company (LLC)
o Corporations
o Partnerships
o Net Present Value
o Corporate Governance
o Reporting and Analyzing Equity
o Comparing Public and Private Financing
o Equity Financing
o Securities Markets
•
Bible
Learning Module Activity Path: Financial Leadership and
Management
Devotional
Proverbs 27: 23-24
Read, review, and check for understanding:
Functional Areas of Business
Sole Proprietorships
Limited Liability Company (LLC)
Corporations
Partnerships
Net Present Value
Assessment One
Instructions
Assessment Rubric
Assessment One Instructions
1. Complete all previous activities in the Learning Module Path: Financial Leadership and
Management.
2. Select one topic from the Learning Module: Financial Leadership and Management.
3. Create a video journal and address these points:
i.
As an entry-level professional.
ii.
As a mid-level professional.
iii. As an executive-level professional.
iv.
Identification: Identify the topic and explain why you believe the topic is
important.
v.
Explanation: Explain the calculations or concepts, and how it can be used in
decision-making.
vi.
Application: Assuming your audience knows nothing about the topic, explain
how to apply it:
vii.
Ethics: Identify 1 ethical issue related to this topic and explain how you would
address it.
4. Process
i.
Develop a rough idea of what you want to do.
ii.
Create a storyboard to further organize and refine your thoughts.
5. Requirements:
i.
The video should be between 5 minutes and 7 minutes long.
ii.
A minimum of 7 slides. You may choose any form of presentation software. You
will post the URL for the instructor to review. 1 slide for the introduction and 1
slide for references with at least 5 for the body.
iii. A minimum of 2 references from the Skyepack modules associated with this
Learning Module.
iv.
A minimum of 1 reference from the Bible.
v.
Submit a Word document with your name and the URL for your presentation in
submit assignments.
6. When you have completed your assignment, save a copy for yourself and submit a copy
to your instructor using the Financial Leadership and Management Assignment
Submission Page by the end of week 7.

Purchase answer to see full
attachment