MGM Grand Case

1. How does the MGM Grand derive value from its Players Club program and its player information systems?

Casino players clubs are a great way to get discounts and freebies when you visit Las Vegas or other casino cities. Players clubs were introduced as a way to entice gamblers to return to a casino to gamble. Before, they used to only reward those gamblers. But now, that’s no longer the case as many larger players clubs act more like traditional loyalty clubs for any kind of business.

The larger and more forward thinking casino players clubs are offering points and rewards for all money spent on property. Cash spending rewards usually offering points for spending on hotel rooms, spa treatments, shopping and dining.