This assignment will focus on the Hillberg & Berk case study. The case study analysis must be a 3-5 page report not including cover page and appendices. The report is to be written from the perspective of a strategic management consultant advising the senior decision maker(s) outlined in the case. Your report to the Senior Decision Maker (s) should include the following: ¢ Brief outline and explanation of the key problems, decisions or issues and why they are important (2.5%). ¢ Further discussion and focus on what you see as 1-2 of the priority issues facing the company (7.5%). ¢ Analyze these key strategic issues and support your analysis with the concepts, frameworks and other course materials (60%). This analysis should be broken down into: o Value Chain Analysis (company & industry) o Internal Resources & Capabilities o Core Competencies and VRIO analysis ¢ A SWOT analysis of Hillberg & (5%). ¢ A discussion of any obstacles or challenges the company may face (5%). ¢ Discussion and analysis of a minimum of 2 options the organization has to address each of the key issues identified. Your discussion of the options should be based on your previous analysis and be inclusive of the advantages and disadvantages for the company (10%). ¢ A set of clearly defined and actionable recommendations that Hillberg & Berk should pursue which link to your discussion and analysis (7.5%). ¢ Formatting, citations and Writing (2.5%).
There is no requirement to use external sources of information, data, analysis, ideas and/or suggestions related to the case. Your analysis should be based on the information provided in the case using the key course concepts and theories.

just need this reference(the second file is Case resource)
APA style. business report.
can you focus on ¢ Analyze these key strategic issues and support your analysis with the concepts, frameworks and other course materials (60%). This analysis should be broken down into: o Value Chain Analysis (company & industry) o Internal Resources & Capabilities o Core Competencies and VRIO analysis
this part is very important.
This is the teacher’s scoring standard for this part.

Value Chain Analysis (20 points)
Provides a comprehensive and detailed Value Chain Analysis (company & industry) which is linked to and supportive of the options presented.
Internal Resources & Capabilities(20 points)
Provides a comprehensive and detailed Internal Resources & Capabilities Analysis which is linked to and supportive of the options presented.
Core Competencies and VRIO analysis(20 points)
Core Competencies Core Competencies and VRIO analysis which are linked to and supportive of the options presented.