Write a persuasive proposal that holds its audience’s attention throughout. 

This proposal can be on any subject and written to any specific audience; the specific audience must be one with the power to act to affect change.  For instance, maybe you want to argue the university should hold more concerts on the lawn in spring and summer; a possible audience would be your representatives in student government.  Maybe you want the state of Oregon to better fund K-12 education; a possible audience would be your representative in state government.  Maybe you want people in Corvallis to limit their “carbon footprint”; a possible audience would be the citizens of Corvallis via the “letter to the editor” forum of the local newspaper.  You pick the topic; you pick the audience. 
You must be clear about your “call to action,” or what you hope your audience will do to bring about the change for which you’re advocating. 

Mt topic is about low-emission and Encourage the use of bicycles for short distances travel. 

The proposal will grow from thorough research of the subject matter and a careful awareness of the proposal’s intended audience.  All formatting, layout, and organization decisions are yours to make; make them strategically, given your goals, content, and audience.
Some audiences will expect specific formats; for instance, if you’re writing a proposal asking a bank to finance a new business, the bank will require a document that adheres to a traditional business proposal format. If you’re writing to your state representative, a formal business letter format will be expected. Details about any professional document format can be found easily online. Feel free to ask the instructor any questions you might have.

See grading rubric for more details. 
And feel free to modify or add any material that you might think it’s helpful!