MEMO
To: Professor Nawabi
From: Mako Rutherford
Subject: Research report revision
M.
K.
R.
SUMMARY:
The purpose of this memo is to present my process of revision of an essay I wrote for a class. The goal of this paper is to compare two different franchises and decide which one to invest in. I am going to change the target audience to investors and change some information to include relevant topics. Since the purpose of this paper is to analyze two franchises and discuss both opportunities, it will make more sense to target my information towards investors. My goal is to not only create a new purpose for a new audience, but to also be informative and provide clear and concise sentences so that it is easy to read.
RHETORICAL SITUATION: The original document was geared towards my professor and college students because it was for a class assignment. I am now revising the paper so that it is targeting investors. My speech should be clear and concise and provide plenty of information on the topic. This paper is meant to discuss two franchise opportunities and informative for investors.
WRITING PROCESS: I first began revising the paper by redesigning the title page. I changed the title of the paper, the font, and included page numbers so that it looks more formal. I read over my sentences and changed some of the wording so that it is clear and straightforward. I then researched information to include about each of the companies. I provided a SWOT analysis so that you can better understand the business side of each hotel. After adding some background about the companies, I reorganized the paper. At first, the essay went back and forth between the two companies which made it difficult to follow along. I then divided it into
The first half talking about one company and the other half about the second company so that you wont get mixed up. My goal for this paper is for the paper to be clear and concise for my targeted audience so that I can get my point across effectively.
PROGRESS TOWARDS COURSE GOALS: Through the process of revising this paper, I have learned to design my own memo through our computer labs. My goal was also to write the revised paper for a different audience, and I have learned to include different information that is relevant to my targeted audience. CHALLENGES: A challenge I had revising this paper was figuring out how to restructure it. There were problems with the way that the topics were laid out that made it hard to follow along. The paper was confusing to read because of the organization and finding a way to make it one cohesive paper was a challenge.
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