Business Plan Contents (Per Text Book)
Potential Length
Executive Summary
Company Description
Industry Analysis
Industry Size, Growth Rate, and Sales Projections
Industry Structure
Nature of Participants
Key Success Factors /Matrix
Industry Trends
Long-Term Prospects
Market Analysis
Market Segmentation and Target Market Selection
Buyer Behavior
Competitor Analysis
Estimate of Annual Sales and Market Share
Marketing Plan
Overall Marketing Strategy (Including Promotion)
Pricing Strategy
Sales Process (or Cycle)
Management Team and Company Structure
Management Team
Board of Directors
Board of Advisors
Other Professionals
Operations Plan
Operations Model and Procedures
Business Location
Facilities and Equipment
Operations Strategy and Plans
Product (or Service) Design and Development Plan
Development Status and Tasks
Challenges and Risks
Costs
Intellectual Property
Financial Projections
Sources and Uses of Funds Statement – USE TEMPLATE
Assumptions Sheet
Pro Forma Income Statements
Pro Forma Balance Sheets
Pro Forma Cash Flows
Ratio Analysis